A single scripture verse inspired our collection of LifeVerse™ Jewelry. To solve a memory problem, we created beautiful sterling silver bracelets with our favorite words. We wanted to wear inspirational jewelry, but wanted the flexibility to select our own words, bracelet colors and silver charms. The personalization of LifeVerse™ Jewelry became an essential component of our popularity.

Another essential component of inspirational LifeVerse™ Jewelry is quality and style at an affordable price. We met with a focus group of women, consisting of affluent women, Christian speakers, Christian authors, wives of professional football players, wives of local physicians, mothers raising children with awareness causes, Christian school teachers, and women in Bible Study groups. A survey of these women verified that they would not wear WWJD jewelry, silicone awareness bracelets, and mall-store jewelry. These women desired inspirational jewelry that looks good with all fashion styles and has the flexibility to be unique by personalization. We agreed with our focus group and many of our LifeVerse™ Jewelry designs were inspired by these special women.